AMD to Push Lower Price Ultrabook Alternatives in $599 to $899 Range
AMD earlier this week announced the launch of its latest E-Series accelerated processing unit (APU) platform designed for thin and light notebooks to go up against Intel’s Ultrabook initiative, but there are some key differences that AMD wants you to be aware of. For one, AMD believes Intel has set forth too many rules for its Ultrabook platform, ultimately causing the devices to cost more than they should.
While on the topic of cost, AMD is said to be targeting $ 599 on the lower end and $ 899 for the upper end of ultrathin notebooks, according to DigiTimes. There could even be a $ 549 ultrathin in AMD’s future. For the sake of comparison, most Ultrabooks are priced anywhere from $ 749 to 1,499.
That’s fine and dandy, but will AMD’s Ultrabook alternatives be second rate competitors? That remains to be seen, though you can expect quad-core processors, capable graphics (Radeon HD 7000 Series), USB 3.0 ports, and long battery life, all of which are things AMD’s E-Series (formerly known as Brazos 2.0) brings to the table.